Westpac: City2 Series Sponsorship Amplifications

City2Surf sees 80,000 runners coming together for the biggest fun run in the world. While City2Surf is Westpac’s biggest sponsorship, they have been struggling to raise awareness of their involvement in the race. The Conscience Organisation was tasked with developing a strategy that amplified the Westpac brand, challenged the traditional tone and injected the fun … Continue reading…