Case Study Work

Macquarie Stem Cells: Rebrand and Lead Generation

Macquarie Stems Cells is revolutionising the way we treat joint replacement and osteoarthritis with the use of stem cell treatment. However as a brand they were struggling to gain cut through and relevance with the right audience in order to drive quality leads.

Our journey together started with a full rebrand, stripping back all elements of the brand and building a strategy that made sense for the research and treatment arms of the business. This included new logos, look & feel as well as a comprehensive brand strategy to position themselves as the industry leaders in stem cell treatment and research in Australia.

With a new brand identity in place, it was time to take Macquarie Stem Cells to Australia. With the goal of raising awareness, building trust and generating leads we created a social media strategy that included content creation, paid social strategy and performance management plus ongoing optimisation of their social channels.


  • Leads Generated: +110%
  • Cost Per Lead: -50%
Bora Bright – Macquarie Stem Cells (Chief Operations Officer)