Is convenience killing creativity?

There is a race to the bottom for digital delivery metrics. As each view or impression is able to be measured, the ability to tell (or sell) a good budget story becomes increasingly attractive. The ability to record and “make sense of” a huge array of data points has marketers scrambling to achieve maximum attribution. … Continue reading…

5 Reasons to not be on time

At our weekly company get togethers I often have a pondering to share.  On this particular Friday afternoon, I wanted to talk through a thought I had that morning crossing the Sydney Harbour Bridge at 8:23am, around 45mins early for my first meeting.  “Don’t be on time”, I want my colleagues not to be on time anymore.  Why? Who wants … Continue reading…

Efficacy of Advocacy

Whether it be a new Netflix series or movie, a good restaurant to eat at or your next travel destination, the power that our friends and colleagues opinions have on us is tremendous. Such referrals are so persuasive because we respect those giving the advice and that is where the inherent power of advocacy lies. … Continue reading…