Categories
Case Study Work

Maximus #AwardALord

We helped Frucor bring their MASSIVE sports drink challenger brand, Maximus, from zero (ranging and awareness) to hero (beating out Gatorade for the #2 spot in P&C).

Along the way we pushed the boundaries of what was expected of a sports drink – from size, to audience, to tone – celebrating the fact that most consumption occasions happened far from the sporting arena.