Rebrand and Lead Generation
Macquarie Stems Cells is revolutionising the way we treat joint replacement and osteoarthritis with the use of stem cell treatment. However as a brand they were struggling to gain cut through and relevance with the right audience in order to drive quality leads.
Our journey together started with a full rebrand, stripping back all elements of the brand and building a strategy that made sense for the research and treatment arms of the business. This included new logos, look & feel as well as a comprehensive brand strategy to position themselves as the industry leaders in stem cell treatment and research in Australia.
With a new brand identity in place, it was time to take Macquarie Stem Cells to Australia. With the goal to of raising awareness, build trust and generate leads we created a social media strategy that included content creation, paid social strategy and performance management plus ongoing optimisation of their social channels.
|Leads||Cost per Lead|
Instantly we saw the impact our rebranding and social strategy had on generating quality leads and potential new clients with an 110% increase in monthly leads in the first few weeks. We also saw some serious cost savings decreasing their cost per lead by 50%.
It wasn’t only their social media presence that changed, we were also able to double their website conversion, all within the first month. Following this success we’ve optimised and created further efficiencies. We will continue to build on this over the coming months… watch this space!