Case Study

Macquarie Stem Cells

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Last updated on June 20th, 2019

Rebrand and Lead Generation

Macquarie Stems Cells is revolutionising the way we treat joint replacement and osteoarthritis with the use of stem cell treatment. However as a brand they were struggling to gain cut through and relevance with the right audience in order to drive quality leads.

Our journey together started with a full rebrand, stripping back all elements of the brand and building a strategy that made sense for the research and treatment arms of the business. This included new logos, look & feel as well as a comprehensive brand strategy to position themselves as the industry leaders in stem cell treatment and research in Australia.

With a new brand identity in place, it was time to take Macquarie Stem Cells to Australia. With the goal of raising awareness, building trust and generating leads we created a social media strategy that included content creation, paid social strategy and performance management plus ongoing optimisation of their social channels.

Results

Leads Generated
Cost Per Lead
+110%-50%
Bora Bright – Macquarie Stem Cells (Chief Operations Officer)