COVID-19 is changing the norm for many aspects of our lives we take for granted. The way we socialise, the way we exercise and even the way we treat our eyes. (Sorry, that was very forced.) It’s certainly no surprise – nor new news – that the regular way of interacting in a workplace has […]
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Is convenience killing creativity?
There is a race to the bottom for digital delivery metrics. As each view or impression is able to be measured, the ability to tell (or sell) a good budget story becomes increasingly attractive. The ability to record and “make sense of” a huge array of data points has marketers scrambling to achieve maximum attribution. […]