Macquarie University had more social media pages than books in their library, our role was to create and implement a social media strategy that included consolidation, growth in reach and meaningful engagement. Additionally, working with Macquarie’s International team we used our unique marriage of daily creative and paid media optimisation to help them recruit students from 8 cities across Asia.
The results? A new social ecosystem that achieves beyond expectations and a series of in region events that were more successful than ever before.
Results
| Impressions | Web Traffic | Workshops | Stories Told |
| 50mil+ | +20% | 15 | 2,000+ |
The Macquarie Together Team has transformed the way in which social media is done at the University.
Shannon Kliendienst, Macquarie University (Director of Communications Group Marketing)