MACQUARIE UNIVERSITY

 

THE GOAL

Macquarie University sought to drive awareness, consideration and preference to the University.

The COLLABORATION

As part of a centralisation of the marketing department, The Conscience Organisation audited the existing platforms and developed a digital footprint that took into account the 7 different target cohorts, from current and potential students to alumni and government. Defining success through reach and impact, we worked together to create an aligned suite of complementary pages and channels across the university, each meeting different strategic needs. At the end of the first year we had eclipsed all industry benchmarks in terms of engagement and performance and more importantly, were able to use digital to mine insights that helped inform the overall business strategies.

The RESULT

At the end of the first year we had eclipsed all industry benchmarks in terms of engagement and performance and more importantly, were able to use digital to mine insights that helped inform the overall business strategies.

 

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