How the Coronavirus Crisis might help brands and businesses re-prioritise the people who already love them.
Author: Ben Daley
COVID-19 is changing the norm for many aspects of our lives we take for granted. The way we socialise, the way we exercise and even the way we treat our eyes. (Sorry, that was very forced.) It’s certainly no surprise – nor new news – that the regular way of interacting in a workplace has […]
Startups celebrate a culture of working from where you want (although the trade off appears to be in how long you work for). Big corporations, desperate to mimic the gimmick, offer flexible working weeks in a trade off for good Glassdoor rating. Modern business gurus have been singing the praises of flexible working for some […]
Categories
Is convenience killing creativity?
There is a race to the bottom for digital delivery metrics. As each view or impression is able to be measured, the ability to tell (or sell) a good budget story becomes increasingly attractive. The ability to record and “make sense of” a huge array of data points has marketers scrambling to achieve maximum attribution. […]
Categories
Brand research is the new consumer reality
Your dirty laundry will be found out. The bare minimum is no longer enough to get by.
Categories
What to do while our leaders do nothing
Political “leaders” play the blame game – how can you help in a time of need?
Categories
The Performance Triangle
A concern that pops up time and time again working in the social and digital space is the ability of agencies or creative outfits to respond to the rapid pace of change online. We’re not talking about pivoting to implement new products from Instagram or changes to the Facebook Ads Manager. We’re not even talking […]
Last week we joined UNICEF, the Global Partnership to End Violence Against Children, Global Citizen and Junior Chamber International in South Africa to help bring to life the #ENDviolence Youth Manifesto. Over 100 young people from Africa, Asia, and the Americas gathered in Johannesburg at the beginning of December to participate in the Junior Chamber […]