In the energy drink landscape, one defining feature permeated the category: artificial ingredients. Our goal was to reimagine the V Energy offering to increase product consideration and alter the brand’s perception as an artificial drink.
We prefer the things we consume come from natural sources.
V Fresh - a pop-up beverage bar offering V branded drinks made fresh from natural ingredients. Not only did this activation increase brand salience, positivity and meaning, it gave us a chance to mine insights on the fly from everyday consumers.
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