Frucor

V Fresh

The Problem

In the energy drink landscape, one defining feature permeated the category: artificial ingredients. Our goal was to reimagine the V Energy offering to increase product consideration and alter the brand’s perception as an artificial drink.

 

* Give Art Science is the sister company of The Conscience Organisation

 

The Insight

We prefer the things we consume come from natural sources.

 
 

The Solution

V Fresh

A pop-up beverage bar offering V-branded drinks made fresh from natural ingredients. Not only did this activation increase brand salience, positivity and meaning, it gave us a chance to mine insights on the fly from everyday consumers.

Activating at four different locations around greater Sydney allowed the team to uncover a range reactions from a variety of demographics, informing future NPD decisions.

v-fresh.jpg
 

The Results

 

ROI

174%

Sales Uplift

34%

Trial Increase

175,000

 
 

Reach

13,000,000

Social Interactions

1,000,000

 
 
V Fresh was a fantastic initiative!

It was about building confidence in the organisation – particularly in the brand team – that we could really stretch the brand and engage consumers in a new and different way.
— Cameron Davis, FRUCOR Beverages (CMO)
 
V-Fresh+case+study (1).jpeg
V-Fresh+case+study.jpeg

Want to take this to the next level?

gc-banner2.jpg
 

Next Case Study

Westpac: City2 Series

City2Surf sees 80,000 runners coming together for the biggest fun run in the world. While City2Surf is Westpac’s biggest sponsorship, they struggled to raise awareness of their involvement in the series.