Nestlé

Digital Acceleration Team

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The Problem

As social became a more robust and proven marketing channel, Nestle needed to optimise their approach to social and digital.

 
 

The Collaboration

In 2013, The Conscience Organisation partnered with Nestle to reappraise the agency client relationship. Embedding a team of social and digital experts within the Nestle structure,  The Conscience Organisation set out to create a standardised approach that enhanced the reputation and appeal of the Nestle portfolio of brands.

4 years later, following a mandate to help digitally transform Nestle, The Conscience Organisation has moved beyond social to look after the digital footprint of 17 of Nestle's brands.  Responsible for both the strategic intent and the creative execution, the team now includes creatives, strategists, digital managers  and analysts. The team has had a direct effect on the entire marketing funnel, and has had an impact on everything from sales, to new product development, to reducing the fallout of negative press.

 

The Results

The team has had a direct effect on the entire marketing funnel, and has had an impact on everything from sales, to new product development, to reducing the fallout of negative press.

Monthly Reach

4,000,000

Digital Assets

40+

Social Engagement

3x

 
The Conscience Organisation have been instrumental in helping Nestle evolve the approach we take to digital marketing. Over the last three years the team has grown to accommodate the ever increasing demands of in-house content marketing, ensuring that we are not only actively managing but optimising the performance of our owned digital assets.
— Richard Bennett, Nestlé (Head of Digital, Communications and Marketing Excellence)
 

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