Global Citizen’s unique ‘Pop+Policy’ model leverages the star power of popular culture icons – from musicians to Hollywood celebrities – to incentivise mass Action-taking amongst a generation of globally-aware social advocates.
The Movement places pressure on politicians, policymakers and private enterprise through mass-mobilisation of Global Citizens around the globe to support innovation, social initiatives and system change with the goal of eliminating Extreme Poverty by 2030 (SDG 1).
While their successful tentpole festival events attract tens of thousands of people, these large scale events are limited in number, and do not offer the opportunity to engage members of the global movement.
Global Citizen was looking for a way to grow and engage their movement around the world and to enable their network to extend the model beyond their existing festival properties.
A generation of social advocates want to be part of a global movement affecting global change that’s visible at a local level.
A new digital platform extending their existing model and empowering super-advocates to engage their own grassroots networks with hyperlocal ‘Pop+Policy’ events supporting the wider movement’s policy goals.
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