SOCIAL IMPACT

GLOBAL CITIZEN

festival_details_you_need_to_know_2015-_hero.jpg__1500x670_q85_crop_subsampling-2.jpg

Background

Global Citizen’s unique ‘Pop+Policy’ model leverages the star power of popular culture icons – from musicians to Hollywood celebrities – to incentivise mass Action-taking amongst a generation of globally-aware social advocates.

The Movement places pressure on politicians, policymakers and private enterprise through mass-mobilisation of Global Citizens around the globe to support innovation, social initiatives and system change with the goal of eliminating Extreme Poverty by 2030 (SDG 1).

 

The Problem

While their successful tentpole festival events attract tens of thousands of people, these large scale events are limited in number, and do not offer the opportunity to engage members of the global movement.

Global Citizen was looking for a way to grow and engage their movement around the world and to enable their network to extend the model beyond their existing festival properties.

Hugh+Jackman+Hugh+Evans+2016+Global+Citizen.jpg
 

The Insight

A generation of social advocates want to be part of a global movement affecting global change that’s visible at a local level.

 

The Solution

A new digital platform extending their existing model and empowering super-advocates to engage their own grassroots networks with hyperlocal ‘Pop+Policy’ events supporting the wider movement’s policy goals.

 
global-citizen.png
 
I am truly thankful for the outstanding knowledge and preparation delivered by The Conscience Organisation, as they recently ran our New York team through an amazing workshop.

Their ideas, input and exercises for developing our biggest platform to date, was of the highest standards and went above and beyond my expectations. Their contributions have been fundamental in shaping the growth of our global movement to solve our world’s most challenging problems.
— Hugh Evans, Global Citizen (CEO)

WANT TO CHANGE THE WORLD?

globalcitizen0915.jpg
 

Next Case Study

WESTPAC: City2 Sponsorship

Despite being a premier sponsor of the City2 series, Westpac struggled to break free of their "Big 4" reputation. We breathed new life into the sponsorship, and showed people the bank's fun side as we put the "fun" back into "fun run"!