Kids weren't buying tickets to Contiki's European winter tours.
They do like snow...
All the GIFs!
Pronounced as in "good" – "GIF". It's not JIF. There's a product with that name already.
Not to mention it's short for GRAPHIC.
Through this series of satirical videos and additional content pieces placed across social media we reached over 1.2 million people, with 2.5 million video views and over 6.5 million impressions. With a brand awareness lift of 8.2pts this was a whopping 111% greater than Facebook’s benchmark for financial services and meant that roughly 100,000 people are now aware of Westpac's City2Surf sponsorship thanks to this campaign.
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Maximus: Brand Launch and Positioning
Do sports people even drink sports drinks? Or should we embrace the true consumer's lifestyle to challenge the existing giants in the category?
(Spoiler: The second one.)