Westpac has traditionally struggled with visibility and awareness with their City2Surf partnership. The Conscience Organisation was tasked with developing a strategy that amplified the Westpac brand, challenged the traditional tone and injected the fun back in to the fun run.
Maximus: Award A Lord
Maximus wanted to build on their brand positioning as ‘The non-sports sports drink’ and create a campaign that celebrated it’s fans that applied the Maximus ‘Go Big’ attitude to their everyday lives.
In the energy drink landscape, one defining feature permeated the category: artificial ingredients. Our goal was to reimagine the V Energy offering to increase product consideration and alter the brand’s perception as an artificial drink.