There is a disaster of trust in some products, institutions, and many leaders of our nation
Australia is currently undergoing a purpose revolution where customers, consumers and employees are demanding that organisations have a positive impact program central to their business and part of their culture.
Employees, especially millennials want to feel that their work has a greater purpose beyond business success and revenue targets. In fact, 85% of millennials want work that not only enriches them but also the world they live in.
Despite this growing trend, research found that 76% of Australian companies failed to include social responsibility in their corporate strategy, while over half admitted it wasn’t even a focus for them.
Disparity between expectations and actions could quickly backfire on companies ignoring this social impact trend. Businesses should be concerned as these millennials; a generation that now makes up one-third of the workforce, are also customers and investors.
The Conscience Organisation is leading the charge in Australia when it comes to the global trend of aligning commercial activities with purpose and social impact.
Get in touch and we’ll help you develop, create and implement a social impact strategy for your business.