The benefits of doing ‘Social Good’ in business!
Phoebe Brown | Content Specialist
The Conscience Organisation
From the wise words of Pia Mancini (Cofounder at Open Collective) “Social change is not going to come from knowing more information, but from doing something with it”.
Social good is no longer an obligation that businesses feel they need to take on but has become central to the operations of many of the best companies today. Just look at the legacy of Microsoft and its founder, Bill Gates, often the first thing that comes to mind is the Bill and Melinda Gates Foundation.
The Conscience Organisation is a social impact business! We bring to life ideas that have an impact on people, business, and the community. Having a social impact is part of our DNA, so we partner with NGO’s around the world to bring about a brighter future for everyone.
There are many benefits of conducting a business that focuses on creating social impact but here are six standouts!
- Maintaining the brand story
Creating work with that might have a social impact adds another layer of depth and realism for that narrative of your brand!
- Giving the company a sense of purpose
Conducting a business with a focus on social impact creates a vision for the company beyond turning a profit.
- Encourages both professional and personal development
By undertaking activities outside of their usual work responsibilities, employees have the chance to contribute to work and causes that they might feel passionate about, or learn something entirely new.
- Bonding with the wider community
Encourages businesses to act ethically and to consider the social and environmental impacts of their business.
- Supports public value outcomes
A sound social ‘good’ framework can genuinely help organisations deliver public value outcomes by focussing on how their services can make a difference in the community.
- It enhances client relationships
It can strengthen ties, build alliances and foster strong working relationships with both existing and new clients.
The Conscience Organisation operates with the belief that creating a strong business and building a better world is not the conflicting goal- they are both essential ingredients for long-term success. Working for an organisation that embeds social good into the day-to-day allows my colleagues and I to adopt an active role in making our world a better place to work and live. It also means we are constantly part of the social good conversation.