Australian Turf Club - Shared value
The Australian Turf club is the second largest landowner in Australia. As a business they rely heavily on the local communities that surround them, but in many instances do not serve them adequately.
We ran a shared value workshop, consisting of a full audit of the business marred against the needs of people, profits and the community. Addressed both the supply chain and the business priorities, we developed initiatives that could help maximise a return on the land, but also give back to the local community.
*Shared value involves an audit of the entire supply chain of a business married against the needs of another. In the case of a genuine mutual beneficiary, initiatives can be created that serve the triple bottom line: People, Profit, Purpose.
Unused agricultural land was identified as a huge untapped resource. Despite a huge demand for crops (for both human and animal consumption), external food was being shipped in at a huge cost and footprint. The ATC now plans to reactivate some of it’s unused agricultural land, not only reducing the cost of produce, but also returning local farmers to work.
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