Mums were no longer treating their kids with Allen’s. We needed to find a way to help Mum’s feel good about the occasional treat, and remind them why generations of Aussies have loved Allen's Lollies.
Smiles are contagious
We showed the power of a single smile, born from an ALLEN’S lolly, and its ability to spread far and wide, ultimately making the world a better, brighter place.
Let us put a smile on your dial!
Next Case Study
Maximus: Brand Launch and Positioning
Do sports people even drink sports drinks? Or should we embrace the true consumer's lifestyle to challenge the existing giants in the category?
(Spoiler: The second one.)