ALLEN'S MAKES SMILES
Mums were no longer treating their kids with Allen’s. We needed to find a way to help Mum’s feel good about Allen’s.
Smiles are contagious
We showed the power of a single smile, born from an ALLEN’S lolly, and its ability to spread far and wide, ultimately making the world a better, brighter place.
1.65million video views
+4pt unprompted brand communication awareness (total campaign inc ATL)
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