ALLEN'S MAKES SMILES

 

THE PROBLEM

Mums were no longer treating their kids with Allen’s. We needed to find a way to help Mum’s feel good about Allen’s.

THE INSIGHT

Smiles are contagious

The Solution

We showed the power of a single smile, born from an ALLEN’S lolly, and its ability to spread far and wide, ultimately making the world a better, brighter place.

The Result

1.65million video views

+4pt unprompted brand communication awareness (total campaign inc ATL)

Allen's Makes Smiles case study
Smiling is contagious - How can you not smile when you see these teethy smiles...
 

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