Uncle Tobys wanted to reignite their strong relationship with Aussie families and empower a new generation to embrace their brand. In May 2015, The Conscience Organisation and Uncle Tobys sent out 230,000 packets of seeds to families across Australia, encouraging them to plant, snap and share the experience of growing Uncle Tobys oats across their social channels. The Homegrown campaign successfully built a bridge between Australian farmers, Uncle Tobys and families across Australia.

Back to Top