The Conscience Organisation has partnered with Macquarie University to help drive awareness, consideration and preference to the University. As part of a centralisation of the marketing department, we needed to audit the existing platforms and develop a digital footprint that took into account the seven different target cohorts including students, potential students, alumni and government. Defining success through reach and impact, we worked together to create an aligned suite of complementary pages/channels across the university, meeting different strategic needs. At the end of the first year we had eclipsed all industry benchmarks in terms of engagement and, most importantly, we were able to use digital to mine insights that helped inform the overall business strategies moving forward.

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