Kids Xpress is a charity that uses Expressive therapy (art, music and play) to ensure that no childhood is lost to trauma. Despite impact studies that show the effect that the charity has on the lives of the children and on lifetime savings to the government, Kids Xpress is an entirely self-funded initiative.
With an ultimate goal of corporate funding for the program, we worked with Kids Xpress to distill the highly complex frameworks of the business into digestible formats that succinctly demonstrated the value of Kids Xpress to audiences.
But corporate funding is not enough. To create scale and bring the therapy to more children, Kids Xpress needed to appeal directly to the public. Charity is probably the most cluttered category in existence and, unlike other segments, the direct consumer outcome is very hard to quantify (there are no goats, or wells). We are working with Kids Xpress to help define the reason for involvement to help create a long-term sustainable model that will allow more and more children to be freed from the effects of trauma.